Wow.
Another investor who plunked down a truly mind-boggling sum on a
new transportation technology.
Every day millions and millions of dollars go chasing after the next great innovation.
And I applaud every dime of it.
I’m a true believer when it comes to technology. And what it will bring to the industry.
Even the things that are already here – digital freight marketplaces where thousands
and thousands of carriers compete for loads.
The huge information aggregators – these dashboards that connect us together
making all the manual back-and-forth obsolete.
Shippers, truckers, brokers, everyone working in real time!
I mean, it’s just remarkable what can be achieved in transportation because of it all.
But don’t let all this shiny new technology blind you.
Don’t forget about the hardest working part of the transportation industry.
I’m talking about people.
Day-in, day-out…people make all of this work.
There are so many complex relationships in our business.
They require actual, real humans to make those connections and build
the partnerships that drive success.
We need people to be there.
On the other side of the phone.
At the warehouse.
In the office.
On the road.
On our screens.
We need our clients, customers, our business partners, collaborators...
And God knows we need a lot more people to drive a lot more trucks.
We need people to run all this new tech. And to teach it to other people and so on.
Because people are an essential element to transportation.
Pure and simple.
So while everyone’s rushing around to invest gobs of money in the latest tech…
Let’s not forget to invest in our people.
Jim Pearson is the Chief Commercial Officer of JTR Logistics.
Give us 20 minutes and we’ll show you the transportation solutions you deserve.
Because we’re here to improve service and save you money.
Guaranteed. Let’s get ship done.
708-710-5261 // pearson.jim@jtrlogistics.com
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